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Top Brands, Beauty Companies & Retailers Expect the Best...
That’s Why They’re at HBA: Where Beauty Really Means Buyers
| HBA Attendance Breakdown |
|
| EXHIBITS ONLY |
11,291
|
| CONFERENCE DELEGATES |
1,013 |
| PRESS |
174 |
| EDUCATIONAL SPEAKERS |
213 |
| ________________________________________________________________________________________________ |
| |
|
| HBA Geographic Breakdown |
|
| UNITED STATES |
7501
|
10% of HBA Attendee are International Visitors From Around the World!
CANADA
|
251 |
| EUROPE |
201 |
| ASIA |
107 |
| SOUTH AMERICA |
64 |
| MEXICO |
62 |
| CARIBBEAN |
24 |
| CENTRAL AMERICA |
14 |
| PACIFIC (Includes: Australia & New Zealand) |
13 |
| ________________________________________________________________________________________________ |
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|
What is the "Make Up" of HBA Global Expo‘s Attendees?
| Job Responsibility Breakdown |
|
| Marketing/Sales |
3,304 |
Owner/CEO/President
|
2,992
|
Product Management/Development
|
1,228 |
| Purchasing |
891 |
| Packaging Design/Engineer |
808 |
| Corporate General Management |
769 |
Research & Development
|
750
|
| Creative/Graphic Designer |
444 |
| Brand Manager |
407 |
| Chemist/Lab Manager |
170 |
Esthetician/Skin Care Professional/Dermatologist
|
157 |
Quality Control
|
115 |
| Regulatory Specialists/Attorney |
106 |
| Health/Medical Practitioner |
70 |
| Research Scientist/Biochemist |
54 |
| ________________________________________________________________________________________________ |
| |
| Job Category Breakdown |
|
| Marketers/Mfr/Distr of Cosmetics, Fragrance and Personal Care |
5,752 |
Packaging
|
3,311
|
| Private Label |
1,798 |
| Marketers/Mfr/Distr of Functional Foods, Nutraceuticals and Nutritional Supplements |
1,177 |
Consulting
|
1,375
|
| Import / Export |
1,250 |
Retailers
|
1,147
|
Salon/Spa
|
1,122 |
Wholesaler
|
1,052
|
| Advertising/Promotion/Public Relation Agency |
984 |
| Contract Packager |
908 |
| Medical/Healthcare |
633 |
| Wellness/Clinic Center |
286 |
| Mass Merchandisers (Wal-Mart, Target, Costco) |
233 |
| Media/Press |
164 |
| Supermarket |
158 |
| Regulatory/Legal |
138 |
| ________________________________________________________________________________________________ |
| |
| HBA Attendee´s Spending Intentions |
|
| Approximately 32% of HBA attendees have noted that they will spend anywhere between $500,000 - $1,000,000 + on HBA products and services over the next 12 months as a result of attending HBA Global Expo. |
|
| $1 million or more |
22.27% |
| $500,000 - $999,999 |
9.32% |
| $100,000 - $499,999 |
16.78%
|
| $50,000 - $99,999 |
14.66% |
| $15,000 - $49,999 |
12.34% |
| Less than $15,000 |
24.63% |
| ________________________________________________________________________________________________ |
An outstanding 73% of HBA attendees will approve, recommend and/or influence a supplier when purchasing products and services as a result of attending HBA Global Expo. |
|
| Approve Purchases |
37.98% |
| Recommend / Influence Supplier |
35.34% |
| Specify Needs |
26.69% |
| ________________________________________________________________________________________________ |
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