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Marketing Conference Program Schedule
M-1 SUSTAINABLE PACKAGING INITIATIVES Tuesday, September 9 | 10:30am-12:00pm We are all very conscious of the fact that we must reduce waste, become environmentally conscious and be aware of our footprints. To help us understand what is involved here are three speakers who can explore the initiatives and industry collaboration needed from different vantage points. Whether it be focusing on package design, biodegradable initiatives or the Industry Council for Packaging from Europe this session is an up-to-the-minute opportunity to learn how we can improve our world. Moderator: Christopher Lyons, Group Publisher, Package Design Magazine Sterling Anthony, Packaging Consultant _____________________________________________________________________________________________ M-2THE CHANGING FACE OF ADVERTISING Tuesday, September 9 | 10:30am-12:00pm Advertising as it used to be is a thing of the past. Advertising now presents a changing face. E-business, experiential marketing, online strategic services are just some of the forms of media available to get your message across and in this session there is also a novel approach to making it powerfully funny. You will enjoy this! Moderator: Peter Dichter, Founder, Dichter Associates Pete Blackshaw, Executive Vice President, Nielsen Online Strategic Services _____________________________________________________________________________________________ M-3EMERGING GLOBAL MARKETS: Latin America, The Middle East, and Russia Tuesday, September 9 | 10:30am-12:00pm Three areas of the world - all with HUGE potential. You cannot afford to ignore these markets and there is big business to be had. You owe it to yourself and your company to come and listen to the experts on the facts, figures and future possibilities. Make sure you are at the forefront of this wave of opportunity. Moderator: Simon Kaye, President & CEO, Jaguar Freight Services Virginia Lee, Research Analyst, Euromonitor International _____________________________________________________________________________________________ M-4THINK OUTSIDE THE BOX: New Opportunities Tuesday, September 9 | 12:30pm-2:00pm Have you thought "outside the box"? A little bit of imagination, a different strategy, avant-garde ideas, all make for new opportunities. In this session three people will be talking about their interesting adventures which range from food to make you beautiful, reaching across industry boundaries and poop packaging! Moderator: Jeff Funk, Key Account Manager, Rexam Personal Care Jennifer Haid, EdD, Vice President and Consumer Strategist - Health and Beauty, Iconoculture _____________________________________________________________________________________________ M-5BABIES, TODDLERS AND TWEENS Tuesday, September 9 | 12.30pm-2.00pm We all love babies and want the best baby products. We are all concerned when our children have to visit the Doctor. Teens follow trends... and Hannah Montana! So come and benefit from the available information on these three stages of development and how parents can be involved. Moderator: Bill Goodwin, Founder & CEO, Goodwin Philip Cohen, President/CEO, Care Media Holdings Corporation (KidCARE TV & PetCARE TV Networks) _____________________________________________________________________________________________ M-6THE CHALLENGE OF INNOVATION AND BRANDING: Essential Insights Tuesday, September 9 | 12:30pm-2:00pm Essential insights are of paramount importance to make the emotional connection between branding and innovation. This session will help you identify, create and launch a distinctive brand identity to achieve market leadership and new business growth with total solutions and new-to-the-world innovations. This will help you to identify, create and launch a distinctive brand identity to achieve market. Three experts will share their knowledge and expertise for you to be inspired leadership and new business growth. Moderator: Mona Eisman, Principal, Eisman Marketing Group Nina Bhatti, Principle Scientist, Hewlett-Packard Laboratories _____________________________________________________________________________________________ M-7LIVE FROM THE HBA EXPO! "Skin Health TODAY" Internet Radio Talk Show with Host Celeste Hilling Tuesday, September 9 | 12:30pm-2:00pm Broadcasting live to hundreds of thousands of consumers worldwide from the HBA Expo floor, Celeste Hilling, talk show host of the popular radio show, "Skin Health Today", hits on the hottest HBA topics through the eyes of the consumer. How does a consumer wade through the sea of technology claims and trends to find what’s right for them? How important is personalized communication versus mass market appeal? In today’s fast paced lifestyle, it’s about being in front of the consumer when and where he or she wants to shop or learn. Be there as Celeste and her panel of Expo speakers share their ideas and answers your questions! Celeste Hilling, Host, Skin Health TODAY _____________________________________________________________________________________________ MMC-8BUILDING BLOCKS OF PERFUMERY: Note by Note Tuesday, September 9 | 1:30pm-4:30pm A very popular session. Attendance is limited due to the actual samples of the various notes and finished products available – so register now! You will learn how a fragrance is put together, how it is manufactured, how it is differentiated, how to write a profile and how to interact with the developing perfumer. Moderator: Steve Herman, Technical Sales Director, J&E Sozio Dominique Bouley, Senior Perfumer, J&E Sozio _____________________________________________________________________________________________ M-9SUCCESSFULLY MARKETING THROUGH SALONS, DAY SPAS AND MEDICAL SPAS Tuesday, September 9 | 2:30pm-4:00pm Salons, day spas, medical spas, skincare clinics, wellness centers, hair replacement centers, cosmetology schools and many new specialized professional beautycare resources continue to offer exciting service and product sales outlets for your entrepreneurial beautycare endeavors. Learn about the latest salon and spa marketing trends. Speakers will share how to be more effective with your professional PR, media relations marketing, advertising, sales and merchandising techniques in the professional beauty industry, while also sharing some of their success stories. This is a very important, yet highly fragmented marketplace that requires much more than most manufacturers and marketers imagine! This is a truly unique marketplace. Salons, day spas, medical spas, cosmetology schools, beauty stores and salon chains are NOT the same as drug stores, over-the-counter mass merchandisers or retail department stores. Take the time to learn how to become a successful education-oriented and market-driven marketer with special ‘sell-through’ marketing, sales and PR strategies! Moderator: Larry Oskin, President, Marketing Solutions Inc. Bernice Calvin, President, Bernice Calvin Associates _____________________________________________________________________________________________ M-10CREATING A SUCCESSFUL BEAUTY BRAND Tuesday, September 9 | 2:30pm-4:00pm Some of the most successful companies have stood the test of time. Learn about their various marketing strategies that helped them build a brand and create consumer loyalty in this competitive world. You will also have the opportunity to appreciate the exciting new Pro Store Concept unveiled by MAC – an educational center for the industry and a new way to communicate with make-up artists. You will be inspired! Moderator: Donna Barson, President, Barson Marketing James Gager, Senior Vice President and Creative Director, and
Jennifer Balbier, Senior Vice President - Global Products Development, MAC Cosmetics Worldwide _____________________________________________________________________________________________ M-11MAKE YOUR PACKAGING A SUPERMODEL THAT GETS IN EVERY MAGAZINE: Top Editors Tell You What They Are Looking For Tuesday, September 9 | 2:30pm-4:00pm Editors and Creative Directors of top consumer magazines are coming together to reveal how and why packaging has a critical impact on their decisions to feature certain products. Being featured in their editorial pages can make yours the next "it" product. After this panel discussion, you can design packaging right from the start that will become a media favorite. You will hear what they need and prefer and how other companies have done it. The Editors and Creative Directors will tell you what they wish package designers would do and what their "dream" packaging would be. In addition, each Editor and Creative Director will bring their five favorite product packages and explain why they love them. At the end of the session, you can have them critique your product packaging. Moderator: Nancy Trent, President, Trent and Company Petra Kobayashi, Art Director, SELF _____________________________________________________________________________________________ M-12THE STRATEGIC USE OF DESIGN AND DISPLAY Tuesday, September 9 | 2:30pm-4:00pm Three very knowledgeable speakers will share their insight on the strategies employed to bring together two essentials so that your product really stands out in this competitive marketplace. There are only a few seconds for the consumer to translate from a ‘first glance’ to a ‘must have’ and it all depends on the initial impact of design and display. Moderator: Curtis Weems, President, The Weems Group Joel Dawson, Owner, Dawson Design _____________________________________________________________________________________________ |
