September 10 - 11, 2008

Architects of Innovation – Building Fragranced Product Brands

Fragrance Business 2008 is an event during the HBA Global Expo that focuses on building fragranced product brands. Located on the show floor, the Fragrance Business conference on Wednesday, September 10 and Thursday, September 11, leaders from the fragranced products category will share strategies for business growth and product ideas from experts who reshape and re-structure the business in new and creative ways.

The Fragrance Business Pavilion will be open throughout the three-day event. The pavilion features the latest innovations from suppliers to the industry. A special display area will showcase new fragranced products that have been nominated for The Fragrance Product of the Year Award. Presented by GCI magazine, awards will be given to the best fragranced product of the year as well as the fragranced product marketer of the year.

Why Attend?

• Learn strategies that will reshape the industry
• Discover how to restructure your brand
• Develop blueprints for your product with the help of innovative suppliers
• Exchange ideas and collaborate with industry peers

Who Should Attend?

This one-of-a-kind business conference is for marketers and brand managers of:

• Fine and mass fragrance brands
• Candles and home fragrances; air care
• Spa and aromatherapy products
• Personal care products

Conference Overview

Fragrance Business 2008 has an exceptional speaker line-up featuring highly regarded fragranced product industry professionals including:

Camille McDonald, President Brand Development
Bath & Body Works
Keynote Presentation

Rick Ruffolo, SVP Brand, Marketing and Innovation
Yankee Candle
SCENT-MOSPHERE-Transforming Your Environment Through Fragrance

Karen Young, CEO
The Young Group
Trends in the World of Home Fragrance-A Multi Sensory Experience

Rochelle Bloom, President
Fragrance Foundation

Rachel Herz, PhD; Author The Scent of Desire
Brown University
The Influence of Scent on Mood, Physiology, and Behavior

Jeanine Recckio
Mirror, Mirror Imagination Group

Marc Rosen, President
Marc Rosen Associates
Glass Houses, Perfume Dwellings

Karen Dubin and Karen Adams
Sniffapalooza
Building for the New Fragrance Consumer – a panel discussion with industry experts

And more...

2008 Sponsorship Opportunities

To learn more about sponsorship opportunities, contact Ellen Evers at 201-788-0352 or email: eevers@hbaexpo.com

 

Event Sponsers